Anyone familiar with Atlas, the Greek God bearer of the heavens, also of weightlifting and heavy burdens? According to Greek mythology, Atlas stormed Olympus and threatened the gods. Angered by this, Zeus sentenced Atlas to hold up the heavens and bear the weight on his shoulders for eternity. Many years pass by until Perseus comes round with Medusa's head and turns Atlas to stone. One big rock known today as Mount Atlas.
That's the story that came into my head when I saw this. DiGi is one of the mobile service providers in Malaysia and this bulbous yellow fellow is it's new mascot. His job is to carry the weight of DiGi subscribers mobile coverage. In this shot, he's holding up a monorail station. Great! Communications and transportation!